This is a deep design collaboration between Oneobject and Supor in blender category.
Starting from 2019 and continuing for over five years, it has spanned multiple blender models centered around the L-type product architecture platform. The design process required significant time and effort, with countless decisions and optimizations, resembling an unfinished marathon race. This case study aims to summarize and review multiple projects, in order us to learn from the past and continue for the future.
By combining Supor brand positioning, product strategy and planning, user needs, technology iteration, market feedback, and channel insights, we explored and refined the visual elements and design language gradually for the entire L-type blender product line.

The most challenge and difficulty throughout the process were not establishing and achieving consistency in the design language, but rather maintaining enough openness, feasibility, and room for exploration while adhering to the set design guidelines.

Considering how the design language will dynamically evolve over a longer time frame, it shouldn't be rigid or immutable. Instead, it should continuously evolve and adapt with product and technology iteration, while also considering the unified brand product image and differentiated channel requirements.